Case Study: Revitalising BN21 Designs’ Online Presence with a Modern Website

Case Study: Revitalising BN21 Designs' Online Presence with a Modern Website

Client Overview:

BN21 Designs is a distinguished men’s fashion retailer with multiple outlets located in Eastbourne. Despite their reputation for premium menswear, their online presence was hampered by an outdated website that failed to reflect their brand’s aesthetic and quality. Recognizing the need for a digital transformation, BN21 Designs turned to Seafront Creative, a leading web design agency, to revamp their online platform.

The Challenge:

The existing BN21 Designs website was not aligned with the brand’s sophistication and style, which potentially hindered the growth of their online customer base. Moreover, the website was struggling to achieve a high ranking on search engine results pages (SERPs), adversely affecting their online visibility and organic traffic.

Our Solution:

Seafront Creative took a comprehensive approach to address BN21 Designs’ challenges. We proposed a complete redesign of their website using WordPress and WooCommerce, providing an easy-to-navigate, visually appealing, and responsive platform for their customers. The new website would also be optimized for search engines, aiming for a top 3 Google ranking for their relevant keywords.

Website Redesign:

Our design team collaborated closely with BN21 Designs to understand their brand identity and vision. We created a modern, sleek, and intuitive website design that resonated with their target audience – capturing the essence of their menswear collection. The user interface was enhanced to improve navigation, encouraging visitors to explore the different product categories seamlessly.

Responsive Design:

Recognizing the significance of mobile browsing, we ensured that the new website was fully responsive across various devices and screen sizes. This approach aimed to enhance the user experience, regardless of whether customers accessed the site from their desktops, tablets, or smartphones.

On-Site Optimisation:

To tackle the challenge of improving search engine rankings, we implemented a comprehensive on-site optimisation strategy. This included optimizing meta tags, headers, and content for BN21 Designs’ target keywords. We also improved the website’s loading speed and ensured clean code for better search engine crawling and indexing.

Results Achieved:

The launch of the revamped BN21 Designs website was met with swift and impressive results. Within just three days of the new design going live, the website secured top positions on SERPs for all its target keywords. This transformational achievement was a testament to our team’s dedication to delivering results that exceeded client expectations.

Benefits for BN21 Designs:

  1. Enhanced Brand Image: The modern and elegant website design aligned seamlessly with BN21 Designs’ brand image, elevating their online presence and attracting a wider audience.
  2. Improved User Experience: The responsive design allowed visitors to enjoy a seamless browsing experience across all devices, contributing to longer session times and reduced bounce rates.
  3. Search Engine Visibility: The comprehensive on-site optimisation strategy paid off, as the website quickly secured top rankings on Google, leading to increased organic traffic.
  4. Increased Conversions: The revamped user interface and intuitive navigation contributed to improved user engagement and conversions, positively impacting BN21 Designs’ bottom line.
  5. Sustained Growth: With a refreshed website and strong search engine ranking, BN21 Designs was poised for sustained growth in their online sales and brand recognition.


The collaboration between Seafront Creative and BN21 Designs resulted in a transformative online journey. The modern WordPress WooCommerce website design, responsive layout, and meticulous on-site optimisation propelled BN21 Designs to the top of Google’s search results pages. The rapid achievement of top rankings underscores the effectiveness of our strategy, solidifying BN21 Designs’ position as a leading menswear brand in Eastbourne’s competitive market.

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