Case Study: Transforming Jazz Hair Group’s Online Presence through Unified Web Design and Local SEO

Case Study: Transforming Jazz Hair Group's Online Presence through Unified Web Design and Local SEO

Client Overview:

Jazz Hair Group, a well-established chain of men’s barber shops with three locations in Eastbourne and Bexhill, had been facing challenges with their outdated and fragmented online presence. Their existing websites lacked cohesiveness and failed to reflect the modern and trendy vibe of their barber shops. Seeking a digital overhaul, Jazz Hair Group partnered with Seafront Creative, a leading web design and SEO agency, to revamp their online platforms and enhance their local visibility.

The Challenge:

Jazz Hair Group’s barber shop websites were not aligned with their brand’s contemporary image, leading to a disjointed online experience for visitors. Moreover, their online visibility across local searches was suboptimal, as their websites failed to rank prominently on Google’s search results pages (SERPs) for relevant keywords.

Our Solution:

Seafront Creative proposed a comprehensive approach to address Jazz Hair Group’s challenges and elevate its online presence. We designed a unified, modern, and responsive website that amalgamated all three barber shop locations into one main website. Additionally, we devised a robust local SEO strategy aimed at securing top-five rankings on Google for each of their three locations.

Unified Website Design:

We collaborated closely with Jazz Hair Group to understand their brand identity and aspirations. Our design team crafted a visually appealing, unified website that showcased the unique personality of each barber shop while maintaining a cohesive aesthetic. The new website provided seamless navigation and improved user experience for visitors seeking information about any of the three locations.

Responsive Design:

Recognising the significance of mobile browsing, we ensured that the unified website design was fully responsive across various devices and screen sizes. This approach aimed to enhance user experience and engagement, regardless of the device being used.

Local SEO Optimization:

Our local SEO experts executed a comprehensive optimisation strategy to boost the online visibility of Jazz Hair Group’s three locations. This included optimising their website content, meta tags, and images for relevant keywords and location-based search terms. We also revamped and optimised their Google My Business listings for each location to ensure accurate information and enhance local search prominence.

Results Achieved:

The launch of the unified Jazz Hair Group website and the implementation of the local SEO strategy yielded remarkable results. Within a short period, all three locations achieved top-five rankings on Google’s SERPs for their respective keywords. This not only increased their online visibility but also drove higher organic traffic to the website.

Benefits for Jazz Hair Group:

  1. Cohesive Online Presence: The unified website design showcased the brand’s unity and modernity, offering a consistent experience across all three locations.
  2. Enhanced User Experience: The responsive design and improved navigation facilitated seamless browsing for users across various devices.
  3. Local Visibility: The optimised Google My Business listings and local SEO efforts resulted in top-five rankings on Google for all three locations, enhancing their local visibility and attracting more customers.
  4. Increased Traffic: The improved search rankings and user experience led to an influx of organic traffic, which translated into higher footfall and appointments at the barber shops.
  5. Streamlined Management: A single website made content management and updates more efficient, reducing administrative overhead.


The collaboration between Jazz Hair Group and Seafront Creative led to a transformative digital journey. The unified website design, responsive layout, and comprehensive local SEO optimisation propelled all three barber shop locations to the top of local search results. This achievement speaks volumes about our commitment to delivering tangible results that align with our client’s objectives, positioning Jazz Hair Group as a leading men’s barber shop chain in East Sussex’s competitive market.

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