Case Study: SEO and link building for Brighton based care agency.

Case Study: Transforming Jazz Hair Group's Online Presence through Unified Web Design and Local SEO

At Seafront Creative, we understand that an effective online presence goes beyond just having a visually appealing website. It’s about ensuring that your business is easily discoverable by those who need your services. Our partnership with Amaiva Home Care in Brighton & Hove focused exclusively on SEO optimisation to enhance their online visibility and reach. Here’s a glimpse into our collaborative journey:

Client: Amaiva Home Care

Location: Brighton and Hove, East Sussex

Project Scope:

Amaiva Home Care recognized the importance of appearing prominently on search engine results pages (SERPs) to connect with individuals and families in need of their compassionate home care services. They entrusted Seafront Creative with the task of implementing a comprehensive SEO strategy to improve their online visibility and attract qualified leads in the highly competitive healthcare industry.


Seafront Creative conducted a thorough analysis of Amaiva Home Care’s online presence, identifying areas for improvement and opportunities for growth. Leveraging our expertise in SEO best practices, we devised a customised strategy tailored to Amaiva’s unique goals and target audience.

Our strategy encompassed a variety of on-page and off-page SEO techniques, including:

  1. Keyword Research and Optimisation: We conducted extensive keyword research to identify relevant terms and phrases that potential clients might use when searching for home care services in Brighton & Hove. These keywords were strategically integrated into the website’s content to improve its relevance and visibility on search engines.
  2. Content Optimisation: We optimised existing website content and created new, high-quality content that addressed the needs and concerns of Amaiva’s target audience. This not only enhanced the website’s relevance but also positioned Amaiva as a trusted authority in the home care industry.
  3. Local SEO: Recognising the importance of local search, we optimised Amaiva’s online presence for local directories, maps, and listings. This included ensuring consistency in NAP (Name, Address, Phone Number) information across all platforms and optimising Google My Business profiles to improve local search rankings.
  4. Technical SEO: We conducted a thorough audit of the website’s technical infrastructure, addressing issues such as site speed, mobile-friendliness, and crawlabillity. By optimising these technical aspects, we enhanced the website’s overall performance and user experience, which are crucial factors in search engine rankings.


Through our strategic SEO efforts, Amaiva Home Care witnessed a significant improvement in their online visibility and search engine rankings. Their website began to rank higher for relevant keywords, resulting in increased organic traffic and, ultimately, more inquiries and conversions.

By focusing exclusively on SEO optimisation, Seafront Creative helped Amaiva Home Care establish a strong digital presence in the Brighton & Hove area, positioning them as a top choice for individuals and families seeking compassionate home care services.

At Seafront Creative, we’re committed to delivering measurable results through strategic SEO solutions. Contact us today to learn how we can elevate your online presence and drive meaningful growth for your business!


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