Seafront Creative takes immense pride in showcasing the remarkable journey of Milan Construction Group (MCG) in Brighton, as we successfully transformed their outdated domestic building company image into a renowned national commercial builder undertaking multi-million-pound developments. This case study explores our comprehensive rebranding efforts, including logo redesign, branding, website optimisation, and captivating visual materials.

Logo Redesign and Branding:

Understanding the need for a fresh and impactful identity, Seafront Creative embarked on redesigning MCG’s logo. We meticulously crafted a modern, sophisticated, and professional logo that reflected MCG’s transformation into a national commercial builder. We extended this new branding identity to create a cohesive visual language, both online and offline, establishing MCG as a prominent player in the industry.

Website Optimisation for Regional and Local Rankings:

Recognising the importance of a strong online presence, we focused on optimising MCG’s website to gain better regional and local rankings. Through meticulous keyword research, on-page optimisation, and technical enhancements, Seafront Creative successfully improved the website’s visibility and search engine rankings. This ensured that MCG’s services and expertise were easily discoverable by potential clients within their target regions.

Captivating Visual Materials:

MCG Group Site Hoardings

Seafront Creative leveraged our expertise in design to create compelling visual materials for MCG’s marketing efforts. We designed eye-catching hoardings for their building sites that showcased their projects and conveyed a sense of professionalism and quality. Additionally, we crafted printed materials such as brochures and promotional materials that effectively communicated MCG’s capabilities, enticing prospective clients and stakeholders.

Results and Impact:

The rebranding efforts undertaken by Seafront Creative transformed MCG from a domestic building company to a national commercial builder, allowing them to secure high-value, multi-million-pound development projects. The revamped logo, branding, and captivating visual materials elevated MCG’s reputation and positioned them as a reliable and credible choice in the industry. The optimised website played a pivotal role in expanding MCG’s regional and local visibility, attracting targeted traffic and generating leads.


Through a comprehensive rebranding approach encompassing logo redesign, branding, website optimisation, and captivating visual materials, Seafront Creative successfully propelled Milan Construction Group (MCG) into the realm of national commercial builders. Our expertise and strategic efforts enabled MCG to shed its outdated image, establish a strong online presence, and secure high-value projects. MCG’s transformation stands as a testament to the power of effective branding and digital optimisation in driving business growth and success.

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