Social Media Management
A focused social media marketing campaign is a vital part of any online business. Even if you are not an avid user of social networks yourself, you should be harnessing its power to bring more traffic to your site and awareness of your brand.
Seafront Creative has been in operation for over 17 years and has the knowledge and experience to create, manage and maintain your social media marketing campaign or, alternatively, train your in-house staff to take on the task.
The Power of Social Media
Creating quality content on your website is necessary for optimising Search Engine rankings and keeping potential customers or subscribers interested. But if you can also create content that is ‘social’ in nature, those visitors are likely to want to share it on the social networks they use.
Social networks include Facebook, Twitter, Google+, Linked In, Pinterest, Instagram, and Tumblr, and many websites now incorporate social media icons or share buttons to make it easier than ever to spread the word.
Sharing via email, social media, websites, blog posts, and other online channels is known as eWOM (Electronic Word of Mouth) and is far more efficient than physical word of mouth for getting your company or organisation noticed.
The growth of Smartphone technology and its uptake by consumers has led to the development of mobile apps for all the major social networks (Facebook, Twitter, Google+, etc.), and the emergence of mobile-specific social networks such as FourSquare. This needs to be given consideration when designing a social media marketing strategy, for example by optimising your local profile so that people in the area can find you using their phone.
Social Media Marketing and SEO
Google and the other search engines understand that so-called ‘social media signals, such as ‘likes’, ‘retweets’ and ‘shares’ are indicative of a quality, relevant site. When the Panda algorithm update was released in 2011, American media site CNET revealed that social networking sites were given higher priority in search rankings than previously, while 2012’s Penguin update used social media activity as a way of evaluating inbound links.
Through social media marketing, Search Yokal can help you become more engaged with your visitors which will breed loyalty. Engaged visitors will leave feedback and share experiences, becoming virtual (and free) marketing executives and focusing on your R&D program.
Other ways of boosting engagement include offering special promotions that are only available to visitors who join or interact with your social media pages.